Make your brand the destination of choice, with iVend Loyalty

Getting customers into your stores is one thing, ensuring they come back again is a different challenge. With so many options for shopping, focusing on the customer base you already have is one of the most effective strategies for achieving your goals.

iVend Loyalty is a flexible points & rewards management application that is available both digitally or on a card, with accrual across by points, visits, or purchases, and is redeemable across channels for discounts, gift items or other rewards of the retailer’s choosing.

iVend Loyalty enables retailers to develop deeper relationships with customers with visibility into shopping histories and preferences. Through mobile notifications, digital coupons, and reward points, offer personalised incentivizes for customers to choose your stores. An in-built part of the iVend Retail management suite, iVend Loyalty is also available standalone and can integrate with any other retail application using tools provided with the solution.

Self-service for customers to:

  • Access their current card balance on their phone, tablet or PC
  • Update their contact and billing information
  • View transaction, purchase and return history
  • Merge multiple loyalty cards into a single account

Retailers can:

  • Manage cardholder accounts
    Update cardholder profiles
  • Edit email templates
  • Customize their registration page and publish it on the portal

Powerful Loyalty Technology

Multiple Loyalty Programs

  • Multiple loyalty plans can be set up either for the entire enterprise or specifically for individual stores
  • Multiple loyalty plans can assign points or currency based on customer purchases

iVend Loyalty Portal is a secure, web based portal, licensed separately, which allows retailers to easily:

  • Set up and manage multiple loyalty programs which assign points or currency based on customer purchases or activities
  • Allow loyalty points or incentives to age according to user defined rules
  • Redeem loyalty rewards against new purchases
  • Inform customers about their rewards balance via email, text message, online
  • Define membership of group schemes, e.g. for all family members or to support a particular school or charity
  • Individual plans can relate to specific products or promotions or exclude products (for example clearance items) or promotions.

Deployment Options

iVend Loyalty comes prepackaged with iVend Enterprise and can be deployed as a cloud service or as an in-house service. This enables transparency of data between iVend Loyalty and all other iVend modules.

Loyalty Member Registration

iVend Loyalty offers flexible registration options that can be set at a global level.

Membership Level Management

  • Any number of membership levels can be defined, e.g. Bronze, Silver and Gold
  • Members progress through levels depending on spend. The retailer can define the minimum points or currency that a loyalty customer should accumulate to reach a particular loyalty level.

Reward Types

The administrator can globally define the type of incentive a loyalty customer can accumulate on each transaction. The reward type can be either set as “Points” or “Currency”. These can later be redeemed by the customer in subsequent transactions.

Loyalty Plan Management

  • Push sales of specific items or item groups by defining specific plans. Plans pertaining to transaction value can also be defined to increase sales.
  • Selected stores or channels, with bonuses on special days such as the customer’s birthday, public holidays, festivals, etc.

Resilient Operation Modes

iVend Loyalty is configured to operate in real-time mode. When connectivity is not available, it processes transactions locally and then synchronizes them when connectivity is restored.

Group Membership

iVend Loyalty offers a group membership option that allows a retailer to combine more than one card together into a single card group. This feature is useful in scenarios where the loyalty points of individual family or group members can be combined to extend the benefits to a higher level of loyalty membership.

Customer Notifications

iVend Loyalty sends notifications to customers on level achievements in the program, predefined events, special awards, etc. according to the rules of each program.

Loyalty Product Catalogue

Retailers using iVend Loyalty and iVend eCommerce will be able to extend additional benefits to their customers by offering their loyalty customers a Product Catalogue on iVend eCommerce. The items mentioned in the product catalogue will be available to the loyalty customer for purchase by redeeming their loyalty points OR a combination of loyalty points and currency. To facilitate easy split of loyalty points and currency, a ‘slider’ will be provided that will help the customer decide how many loyalty points and how much currency will be required to purchase a particular item in the product catalogue.

Standalone Loyalty

  • iVend loyalty can now work in a standalone mode. This would allow third party retail systems to use iVend Loyalty management system for managing their loyalty customers. Data exchange between third party retail systems and iVend Loyalty would be facilitated through robust iVend Loyalty APIs. Users can send the transaction information to iVend Loyalty for points accumulation and redemption using iVend Loyalty APIs.
  • iVend loyalty will then send the notifications to the loyalty customer using iVend Passes, SMS and Emails.

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iVend Retail

Articles – Retail